May 18, 2021

Execs, your assistants won't do the job.

You want to outsource your presentation to someone at your team or company but you are not planning to collaborate during the process!?

Let's start here.

I am completely, 100% all in for you to do it. I also do it. We don't have time. In my case, I even run a boutique presentation agency and that gives me the privilige to have an incredible team of storytellers, presentation designers and people who are willing to give me very constructive feedback on my delivery when I ask for it. But. And you know what happens when that word is being added, right? 

I am also there to collaborate along the way and most of you are not. You expect that the other person - your assistant, PR, Marketing team, or whoever can somehow read your thoughts and prepare the story of your talk as it was you writing it.

Explain to me, please, how do you see that happening!? How do you think it is possible for that person who is nothing even close to an executive with years and years of experience in potentially various companies/industries to come up with the words you want to say?

Side note here: I am sure there are companies where this can work and congrats to you for building the exception to the rule!

Two very quick examples here with customers of ours:

1. Huge multinational that you may even be buying your groceries from. They reach out to us for the presentation of their CEO telling us:

We are going to write the story, you just help us make the slides look world-class.

Red flag. We warned them that the CEO needs to be part of this. They refused. At the end, the project cost almost tripled the expected price. Why? Because we have created the world-class design based on the story they wrote for her and then once she saw the end product, she asked: "Who wrote this?".

2. Very large bank institution. Again a presentation that the CEO is working on in collaboration with his CCO. A document in this case that will be presented by the CEO in front of the owner of the bank. Collaborated with them from the start. The executive was all in for each and every question we had. Presentation done on time. Result - instead of them letting go 60 people, they actually opened almost 100 new jobs.

Presentations are something extremely personal. They represent you and put your name on the line. Thus, you need to play a huge role in their creation so that at the end, you feel comfortable with what you have and from there - confident in what's going to happen.

Please, dear exec, ask for help from your assistant, PR, Marketing or whoever. But please, be ready to collaborate along the way.

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